good advertising: it continues!

May 3, 2009 at 4:51 am (randoms)

Audi, BMW Continue Advertising Duel

A very interesting advertising war has been captured on the billboards of Santa Monica, CA.  The latest round was started by Audi, in the ad you see above.


That ad was followed by this ad, across the street no less. Clever, huh? The interesting thing about it is that while the Audi appears to be from direct from corporate Audi’s advertising department, the response is by a local dealer, Santa Monica BMW.

Work on the advertisement was done by the intrepid Santa Monica, CA based Juggernaut Advertising. After seeing the Audi ad, the company identified an advertising spot just on the other side of the road. It’s a prime spot as the area is highly-trafficked.  The BMW response ad is within the same sightline as the Audi ad.

After finding the space, Juggernaut Advertising approached Santa Monica BMW, who said “When we heard the idea, we loved it and couldn’t resist going forward”.

Audi vs Bmw

There they are, just across the street from each other!


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